We believe that every successful branding and visual identity project should be a carefully crafted journey.
That's why we've divided our projects into distinct phases, each serving a crucial purpose to ensure the creation of a brand that truly resonates with your audience.
Branding Phases
1.0 Discovery
Participate in a discovery-phased brand workshop, where we uncover deep insights about your business and customers, as well as project-specific goals and benchmarks.
2.0 Brand naming
Don’t skimp on your name, it’s an opportunity for you to differentiate from the competition, connect with your customers and launch the initial steps of getting your brand recognised.
3.0 Brand Messaging
Discover your unique narrative to communicate directly with your customers. The way you speak to them is what makes customers relate to your brand.
4.0 Visual Identity
We then move into the visual space with creating stylescapes, followed by logo and visual identity concepts, that include your unique colour palette, typography and visual language.
Scroll down to see this process in more detail
5.0 Brand roll-out
Once the brand identity is locked away, it’s time to start getting noticed. Stationery, apparel and signage are great places to start with, along with your website and social media. The skies are the limit when it comes to applying your shiny new brand.
Visual Identity Phases
4.1 Stylescapes & Concepts
We then move into the visual space with creating stylescapes, followed by logo and visual identity concepts, that include your unique colour palette, typography and visual language. This whole process will be collaborative, inspiring and effective.
4.2 Presentation & refinement
The best concepts are presented along with rationale and client feedback is collected. Tweaks and refinements are then made to perfect the final logo.
4.3 Delivery
Once all logo variations and marks are approved by the client, all logos in the logo family will be exported as individual files, suitable for digital and print use.
4.4 Recommended Brand rollout
Brand Style Guide
A style guide is always recommended to help create and maintain visual consistency with your new visual identity.
A style guide is always recommended to help create and maintain visual consistency with your new visual identity.
Stationery Suite
Developing a corporate stationery suite is also recommended.
Developing a corporate stationery suite is also recommended.