Client: AORA
Printer: Newstyle Print
Paper stock: Cover 300gsm Ball & Doggett Impact
Paper stock: Text 120gsm Ball & Doggett Impact
The problem
AORA (or the Australian Organics Recycling Association) is a modern, proactive national association within the wider resource recovery and organics management industry.
They approached us to create their Vision 2031 document that needed to be turned into an engaging brochure design. The final brochure needed to have a strong standout and Influence government policy through a compelling design and offering, rather than simply being pushed aside and ignored.
The solution
Several dummy mockups were provided to the client to aid in the stock choice and the brochure was printed on environmentally friendly recycled paper stock.
A series of stylescape mood boards were created, before commencing the brochure layout, to establish an agreed visual direction. Followed by concept designs for the cover and a couple of inside spreads. Once approved, the remainder of the brochure design was rolled out.
The client has been thrilled with the final result which has been so well received that they’ve just started a second print run

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