The solution
Several dummy mockups were provided to the client to aid in the stock choice and the brochure was printed on environmentally friendly recycled paper stock.
A series of stylescape mood boards were created, before commencing the brochure layout, to establish an agreed visual direction. Followed by concept designs for the cover and a couple of inside spreads. Once approved, the remainder of the brochure design was rolled out.
The client has been thrilled with the final result which has been so well received that they’ve just started a second print run