Logo + product photography
Located in the heart of Adelaide’s Rundle Mall, Regent Arcade began life as The Regent Theatre, opening its doors in for the first time in 1928. Today though, it's home to dozens of retailers and eateries, while still retaining its heritage-listed art deco look and charm.
In 2015, Regent Arcade’s current logo was tired and due for a serious update. Based on the styles of the 1920s, a timeless retro-style logo was developed.
The colour scheme borrows hues from the original tilework that can be found throughout the Arcade. Product photography was also a big part of the seasonal promotional brochures that were produced.
STUDIO: Wow Creative