Brand collateral refresh
The Darren Lehmann Cricket Academy (DLCA) was created in 2005 to give cricketers from around the world access to high-class coaching and the opportunity to develop their game. The DLCA develops more than just cricket skills – they provide total life experiences that equip players beyond the game of cricket.
Although DLCA already had a logo, it lacked the consistent branding to accompany it. The task at hand was to completely rebrand DLCA and visually position them as a high-class coaching academy, which they currently weren't doing.
Starting with the High-Performance Program booklet, a dynamic graphic and photography style combined with energetic typography was used to create a professional result. The corporate blue and charcoal colour scheme are used liberally throughout the brand.
A similar visual language was carried through to other collateral items, such as screen presentation, stationery, pull-up banner and Player Handbook.