![](https://cdn.myportfolio.com/0b45bcaf27f752baa9da5e6467b74232/b7194c04-1c9b-4e23-a664-9202bab64feb_rw_1920.jpg?h=2f261ca9610d397e272a9878506706b8)
High Performance Program booklet
Brand collateral refresh
The Darren Lehmann Cricket Academy (DLCA) was created in 2005 to give cricketers from around the world access to high-class coaching and the opportunity to develop their game. The DLCA develops more than just cricket skills – they provide total life experiences that equip players beyond the game of cricket.
Although DLCA already had a logo, it lacked the consistent branding to accompany it. The task at hand was to completely rebrand DLCA and visually position them as a high-class coaching academy, which they currently weren't doing.
Starting with the High-Performance Program booklet, a dynamic graphic and photography style combined with energetic typography was used to create a professional result. The corporate blue and charcoal colour scheme are used liberally throughout the brand.
A similar visual language was carried through to other collateral items, such as screen presentation, stationery, pull-up banner and Player Handbook.
![](https://cdn.myportfolio.com/0b45bcaf27f752baa9da5e6467b74232/f760307c-be01-4a22-9590-9237187c1bb7_rw_1920.jpg?h=29876faaae2c750eceb20cb35d529f0f)
High Performance Program booklet
![](https://cdn.myportfolio.com/0b45bcaf27f752baa9da5e6467b74232/a949c67c-ae6c-46bf-8026-2eaa42eb1a31_rw_1920.jpg?h=f6cbe39c998ce6045d44de2f3533ee84)
High Performance Program booklet
![](https://cdn.myportfolio.com/0b45bcaf27f752baa9da5e6467b74232/8e7f903f-f691-4092-83e7-d570980600ef_rw_1920.jpg?h=00715b5f4cb1a0abe718ef7b597d8b19)
High Performance Program Player handbook
![](https://cdn.myportfolio.com/0b45bcaf27f752baa9da5e6467b74232/98b97bf5-41f8-48bc-8cc6-ce832db5fbda_rw_1920.jpg?h=ca1f562cc4495cc8c0a2a0733ff1d49b)
High Performance Program on-screen presentation
![](https://cdn.myportfolio.com/0b45bcaf27f752baa9da5e6467b74232/cc75c41c-7efb-4266-b8c8-df6eebb5bd90_rw_1920.jpg?h=6c35a631d2127d4dc7e16d4a978c18be)
Business Cards
![](https://cdn.myportfolio.com/0b45bcaf27f752baa9da5e6467b74232/6437cf62-c45f-494e-b679-81bdb6b8f100_rw_1920.jpg?h=d5f9f4d33dfbf423cb17fa46e68859fa)
Letterhead
![](https://cdn.myportfolio.com/0b45bcaf27f752baa9da5e6467b74232/43fc17cf-75cb-4db4-a2da-95a262e77560_rw_1920.jpg?h=a8452bfeea7617b479676983864b66e9)
Pull-up Banner