An elegant, refined identity – built to perform.
The Client
Performance Park is a premium horse agistment, rehabilitation, and pre-training property based in South Australia. With upgraded facilities, a knowledgeable team, and a focus on transparency, the business aims to set a new benchmark for equine care and customer confidence in the industry.
The Challenge
Performance Park had a clear ambition to become South Australia’s leading destination for spelling, rehabilitation and pre-training. They needed a visual identity that would reflect their high standards, attract results-driven horse trainers and owners, and build trust through clarity, consistency, and professionalism.
PROJECT SCOPE
// Brand identity discovery workshop
// Stylescapes
// Logo design
// Visual identity
// Stationery suite
// Stylescapes
// Logo design
// Visual identity
// Stationery suite
Our approach
Discovery
We led a comprehensive discovery session to unpack their business goals, values, and customer expectations. This shaped a brand direction that blends reliability with energy. The brand needed to speak clearly to an industry steeped in tradition while confidently portraying a fresh, professional feel.
Stylescapes
After the discovery workshop, we moved into the visual phase. Stylescapes are a fast and effective way to shape the brand’s tone, mood, and aesthetic before any design work begins. Built from curated imagery, typography, and colours, they provide a clear sense of what the identity might look and feel like. For Performance Park, we presented three distinct stylescapes, each exploring a different balance of professionalism, energy, and tradition. This early visual alignment gave the team the chance to weigh in, refine the direction, and ensure the brand would resonate with the right audience.
Logo and visual identity
The visual identity incorporates a bespoke symbol, built around clean lines and strong contrast. It uses navy and gold colours to convey confidence and high performance. The typography is professional and friendly, balancing trust with energy. The logo’s structure allows flexibility, with a responsive layout for different applications and uses.
