Powering a smarter digital system for Beat Energy.
A future-proof digital foundation built for scale and growth.
PROJECT SCOPE
– Sitemap & Information Architecture
– Stylescapes
– UX/UI Design for Homepage and Modular Page Builder
– Stylescapes
– UX/UI Design for Homepage and Modular Page Builder
The Challenge
Beat Energy needed a website that balanced technical reliability with a modern interface. We set out to create a scalable design system that their internal team could use to grow the site without losing design integrity.
01. The blueprint (Sitemap & wireframes)
Precision begins with planning. Every high-performing digital experience starts with a logical sitemap to streamline the user journey. Once the page flow was established, we developed low-fidelity wireframe layouts for the homepage and a modular page builder.
This "function-first" approach allowed us to map out content hierarchy and user interactions without the distraction of colour or imagery, ensuring the foundation was rock-solid and aligned with the project goals.
02. Creative direction (Stylescapes)
To ensure total alignment on the visual direction, we presented three distinct stylescapes.
This phase is vital, as it allows us to explore the brand's potential through curated typography, colour palettes, and image elements before diving into high-fidelity UI.
By exploring these three directions, we pinpointed an aesthetic that felt right for the brand: clean, professional, and forward-thinking.
03. UI design & modular system
With the structure and visual direction approved, we moved into the UI design. We designed a comprehensive suite of desktop and mobile layouts, led by the homepage as the primary face of the brand.
Once the homepage was finalised, we developed a modular Page Builder system. This features a library of components that allow the client to essentially "plug and play" different layouts to build additional pages. This system empowers the Beat Energy team to scale their site with confidence, maintaining design integrity across every new section they create.
04. Mobile-focus execution
With a general skew towards mobile users, we translated the desktop experience into a fluid mobile interface, ensuring that complex utility data and navigation remained intuitive on any device. By providing a clear roadmap and pixel-perfect designs, we ensured a seamless hand-off to the client’s development team for their 2025 launch.
The Result
Launched in late 2025, the new Beat Energy website provides a robust, scalable platform that reflects their forward-thinking position in the industry. By providing a clear design roadmap and a flexible component library, we empowered the client to launch a site that is as functional as it is beautiful.
